Daymark.DI | making effective decisions

Your reasoning process is the bedrock of great decisions

All decisions are based on judgements. All judgements are uncertain.

Complex decision making is filled with uncertainty: such as predicting whether policy "x" will achieve outcome "y"; or if an event will occur and whether you should do "x" in anticipation. Your ability to reason under uncertainty is the most important element in reaching the best decisions.

At Daymark.DI, we are specialists in causal and predictive reasoning, and are passionate about helping organisations achieve higher impact and better outcomes.

We do this by providing you with the knowledge and tools to embed cutting-edge reasoning methods into your decision-making processes that will:

Increase your decision accuracy; by helping you to determine which option is most likely to achieve your objective, or forecast if a future event will occur.
Increase your efficiency; by enabling you to identify which elements are unnecessary to spend time and money on, whilst highlighting what issues are most important.
Increase the transparency and inclusivity of your decisions; by facilitating a decision-making process that utilises the full strengths and knowledge of your team, and drives reasoning transparency that incentivises learning and accountability.

Our Services

Consultative Partnerships

Our bespoke consultancy service provides advice and support to embed the best decision-making and reasoning processes into your team or organisation, by:

Working with you to diagnose your current decision making process and recommend opportunities for improvement, and/or
Helping you to deliver effective and efficient solutions to bespoke problems/projects you have, such as developing theory of changes, designing new strategies or policies, or evaluating the impacts of interventions.

Learn more

Our solutions are based on scientific research that has been proven to deliver a:

+49%

Improvement in decision performance when solving complex reasoning tasks

+40-50%

Improvement in communicating predictions - reducing errors of misinterpretation.

+30%

Improvement in forecasting accuracy among groups of forecasters.

Meet the Team

Director

Dr. Toby Pilditch

Education:

PhD Cognitive Psychology, University College London

Experience:

Senior Research Associate, University of Oxford
Honorary Research Fellow, University College London
US Intelligence Research on Improving Analyst Reasoning

Bio:

For over a decade I have conducted research into human reasoning and decision-making. My research has been published in Science and other top academic journals. During this time I have worked at the nexus of research and policy advisement, on topics including dealing with uncertainty in high threat events, global sustainability policy projections, and misinformation for Government clients and international bodies.

I live in North London, but escape to the West coast of Scotland when I can. Unsurprisingly, I enjoy hiking and getting out in nature. More surprisingly, I like to draw, paint, and sculpt.

Director

James Newport

Education:

MSc Cognitive and Decision Sciences, University College London

Experience:

Head of Development Policy, HM Treasury
Head of Strategy, Centre for Data Ethics and Innovation
Senior Policy Advisor, Official Development Assistance, HM Treasury
Policy Advisor, HM Treasury

Bio:

Having worked in the centre of the UK Government and led teams working on complex strategic issues, I have seen first-hand the importance and struggles of maintaining robust decision-making processes in complex and highly uncertain contexts. This led me studying decision science and building an interest in improving predictive reasoning practices (such as causal inference and forecasting) and impact evaluation.

I live in South London and have young son who keeps me on my toes. During my free time I enjoy watching Formula 1, playing computer games and going to the gym.

Deliver better decisions with the power of predictive reasoning

Your reasoning process is the bedrock of great decisions

Our Services

Our solutions are based on scientific research that has been proven to deliver a:

Meet the Team

Deliver better decisions
with the power of predictive reasoning